Welcome to Know Your Numbers!

Hi! I’m Sasha, a CIMA‑qualified finance professional with 14 years of experience supporting both SMEs and large corporates. Today, I work as a financial strategic partner, helping business owners understand their numbers, make confident decisions, and build financially resilient businesses.

I’ve seen first‑hand how powerful it is when a business truly understands its finances. It’s not about spreadsheets or jargon - it’s about clarity, confidence, and knowing exactly what to do next. That’s the support most small businesses are missing.

I created KYN – Know Your Numbers to give smaller businesses access to the same level of strategic financial insight that larger companies rely on, without the cost of a full‑time hire. My role is to help you answer the questions that matter most, like:

• “Can I afford to hire?”

• “Is this investment worth it?”

• “Should I cut this cost?”

• “Why is there profit on paper but no money in the bank?”

• “What will my cash look like in 3–6 months?”

• “Which parts of my business actually make money?”